Belfast Telegraph

Wednesday 28 January 2015

Haggis, shortbread and Tunnock's tea cakes: Scottish food sales soar after Commonwealth Games opening ceremony

Patrica Bezzoubenko of Canada competes in the Clubs Rotation of the Individual All-Around Rhythmic Gymnastics at the SSE Hydro during day two of the Glasgow 2014 Commonwealth Games on July 25, 2014 in Glasgow, United Kingdom.  (Photo by Paul Gilham/Getty Images)
Patrica Bezzoubenko of Canada competes in the Clubs Rotation of the Individual All-Around Rhythmic Gymnastics at the SSE Hydro during day two of the Glasgow 2014 Commonwealth Games on July 25, 2014 in Glasgow, United Kingdom. (Photo by Paul Gilham/Getty Images)
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GLASGOW, SCOTLAND - JULY 31: Gold medallist Scott Morgan (L) of Canada celebrates with silver medallist Kevin Lytwyn of Canada after the Men's Rings Final at SSE Hydro during day eight of the Glasgow 2014 Commonwealth Games on July 31, 2014 in Glasgow, Scotland. (Photo by Robert Cianflone/Getty Images)
GLASGOW, SCOTLAND - JULY 31: Silver medalist Jazmin Sawyers of England celebrates after the Women's Long Jump final at Hampden Park during day eight of the Glasgow 2014 Commonwealth Games on July 31, 2014 in Glasgow, United Kingdom. (Photo by Ian Walton/Getty Images)
GLASGOW, SCOTLAND - JULY 31: Gold medallist Scott Morgan (L) of Canada celebrates with silver medallist Kevin Lytwyn of Canada after the Men's Rings Final at SSE Hydro during day eight of the Glasgow 2014 Commonwealth Games on July 31, 2014 in Glasgow, Scotland. (Photo by Robert Cianflone/Getty Images)
Northern Ireland's Paul Daly, Neil Mulholland and Neil Booth with their silver medals
EDINBURGH, SCOTLAND - JULY 31: (L-R) Silver medalist Jack Laugher of England, gold medalist Ooi Tze Liang of Malaysia and bronze medalist Oliver Dingley of England pose during the medal ceremony for the Men's 3m Springboard at Royal Commonwealth Pool during day eight of the Glasgow 2014 Commonwealth Games on July 31, 2014 in Edinburgh, United Kingdom. (Photo by Quinn Rooney/Getty Images)
England's Jodie Williams reacts after finishing second in the Women's 200m Final. Pic Martin Rickett/PA Wire
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Performers during the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
GLASGOW, SCOTLAND - JULY 23: John Barrowman performs during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Quinn Rooney/Getty Images)
GLASGOW, SCOTLAND - JULY 23: The Pipes and Drums of The Scottish Regiments perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Jeff J Mitchell/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Athletes from Northern Ireland arrive during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Jeff J Mitchell/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Singer Rod Stewart performs during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Dancers perform with a Loch Ness Monster during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Quinn Rooney/Getty Images)
Pipers perform during the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
GLASGOW, SCOTLAND - JULY 23: Singers Karen Dunbar (R) and John Barrowman (L) perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
GLASGOW, SCOTLAND - JULY 23: John Barrowman performs during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Quinn Rooney/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Dancers perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Jeff J Mitchell/Getty Images)
Performers during the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
Performers during the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
GLASGOW, SCOTLAND - JULY 23: Australian athletes pose for a photograph during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Quinn Rooney/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Singer-songwriter Amy McDonald performs during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Ian Walton/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Sophie Martin and Christopher Harrison of the Scottish Ballet perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Quinn Rooney/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Flag bearer and Cyclist Fatehah Mustapa of Malaysia flies the flag at half mast during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Singer Karen Dunbar performs during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Hannah Peters/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Dancers perform with a Loch Ness Monster during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Hannah Peters/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Singers Karen Dunbar (L) and John Barrowman perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Hannah Peters/Getty Images)
GLASGOW, SCOTLAND - JULY 23: A general view during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Hannah Peters/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Queen Elizabeth II, Patron of the CGF and Prince Philip, Duke of Edinburgh arrive in their car during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Quinn Rooney/Getty Images)
GLASGOW, SCOTLAND - JULY 23: A model of the Forth Rail Bridge is seen during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
GLASGOW, SCOTLAND - JULY 23: The Pipes and Drums of The Scottish Regiments perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Paul Gilham/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Singer Susan Boyle performs Mull of Kintyre with Pianist Kennedy Aitchison during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Paul Gilham/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Queen Elizabeth II, Patron of the CGF arrives during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Jeff J Mitchell/Getty Images)
GLASGOW, SCOTLAND - JULY 23: A spectator waves the Scottish national flag during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
Billy Connolly watches the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
GLASGOW, SCOTLAND - JULY 23: Dancers perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Jeff J Mitchell/Getty Images)
John Barrowman performs during the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
GLASGOW, SCOTLAND - JULY 23: The Pipes and Drums of The Scottish Regiments perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Quinn Rooney/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Dancers perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
The Red Arrows fly over Celtic Park, during the 2014 Commonwealth Games Opening Ceremony, as seen from the Sir Chris Hoy Velodrome roof, in Glasgow.
Rod Stewart performs during the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
GLASGOW, SCOTLAND - JULY 23: Flag bearer and Judoka Euan Burton of Scotland leads the athletes of Scotland during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Dancer perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Paul Gilham/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Dancer perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Paul Gilham/Getty Images)
GLASGOW, SCOTLAND - JULY 23: John Barrowman performs during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Ian Walton/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Singers Karen Dunbar and John Barrowman perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Paul Gilham/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Dancers perform during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Paul Gilham/Getty Images)
GLASGOW, SCOTLAND - JULY 23: A general view as Flag bearer and Shot Putter Valerie Adams of New Zealand leads the athletes of New Zealand during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Paul Gilham/Getty Images)
GLASGOW, SCOTLAND - JULY 23: TV presenter Clare Balding interviews singer Susan Boyle during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Chris Jackson/Getty Images)
GLASGOW, SCOTLAND - JULY 23: A Scottish Terrier walks with his handler as the team name bearer for Australia during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Paul Gilham/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Athletes from Fiji smile as they arrive during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Jeff J Mitchell/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Flag bearer and Cyclist Anna Meares of Australia during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Paul Gilham/Getty Images)
Scotland's First Minister Alex Salmond during a reception at the opening ceremony of the Glasgow 2014 Commonwealth Games at Celtic Park in Glasgow, Scotland.
GLASGOW, SCOTLAND - JULY 23: John Barrowman performs during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
GLASGOW, SCOTLAND - JULY 23: Young spectators with painted faces smile during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
GLASGOW, SCOTLAND - JULY 23: A spectator waves the Scottish national flag during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Richard Heathcote/Getty Images)
Jon Barrowman (front) and Karen Dunbar perform during the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
Queen Elizabeth II arrives at the opening ceremony of the Glasgow 2014 Commonwealth Games at Celtic Park in Glasgow, Scotland.
GLASGOW, SCOTLAND - JULY 23: Singer Susan Boyle performs Mull of Kintyre with Pianist Kennedy Aitchison during the Opening Ceremony for the Glasgow 2014 Commonwealth Games at Celtic Park on July 23, 2014 in Glasgow, Scotland. (Photo by Quinn Rooney/Getty Images)
The Duke of Rothesay and The Duchess of Cornwall arrive at the opening ceremony of the Glasgow 2014 Commonwealth Games at Celtic Park in Glasgow, Scotland.
Barrie Schofield, 66, from Paisley, in the stands before the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
The Countess of Wessex arrives at the opening ceremony of the Glasgow 2014 Commonwealth Games at Celtic Park in Glasgow, Scotland.
John Barrowman and Karen Dunbar perform during the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.
Former Swimmer Rebecca Adlington watches the 2014 Commonwealth Games Opening Ceremony at Celtic Park, Glasgow.

Demand for Scottish food such as haggis and shortbread has soared as customers' curiosity is sparked by the Commonwealth Games, a leading supermarket has said.

Tesco said that initial sales show Glasgow 2014 is having a significant effect in highlighting Scottish food and drink across the UK.

Over the course of the Games, it expects sales of haggis and black or white pudding to rise by 80% and shortbread up by 60%.

It also expects sales of Scottish bottled water to rise up to 50% and malt whisky up to 30%, based on early sales figures.

Tunnock's tea cakes, giant dancing versions of which featured in the opening ceremony of the Games, are also proving popular.

Tesco predicts that sales of the sweet treats will have risen by up to 20% by the end of the Games and smoked salmon up by 18%.

Tesco head of local sourcing Sarah Mackie said: "The Commonwealth Games has put a world spotlight on Scotland and created a natural curiosity for shoppers around the UK to try out Scottish food and drink.

"We expected to see demand grow in our Scottish stores but customers right across Britain are buying Scottish products - it is a great testament to the wonderful range of products that producers in Scotland create.

"Haggis has been the real winner so far during the games and it may now become more popular south of the border as a result."

It comes after another supermarket chain revealed that the Games have boosted their sales of Tunnock's teacakes.

Waitrose said that in the 24 hours following the opening ceremony, sales of the chocolate-coated marshmallow snack rose by 62%.

 

Further reading:

Joe Nawaz's TV View: Scotland the brave ... to put on that Commonwealth Games opener 

Self-belief, sacrifice, discipline and honesty the secret behind Northern Ireland's staggering success in boxing at Commonwealth Games  

Michaela could be better than Katie ...but gold in these games is Walsh's immediate aim  

Relevance of Commonwealth Games doubtful 

Boxers like Paddy Barnes and Steven Ward could teach politicians so much 

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