Belfast Telegraph

Tuesday 29 July 2014

Lord Sugar backing Nipper Clippers

Lord Sugar and inventor Tom Pellereau, with Ren Butler aged two from Blackheath, unveil their latest product, a nail clipper for children
Lord Sugar and Tom Pellereau hold pictures of themselves as babies during the unveiling of their latest product
Inventor Tom Pellereau, who won the 2012 series of The Apprentice, with his 12 week old son Jack

Apprentice boffin Tom Pellereau is hoping his latest invention is up to scratch as he unveiled a safe nail-clipper for babies.

The past winner of the BBC1 show turned his talents to talons once again after previously creating a curved nail file.

Pellereau and his business partner Lord Sugar - who gave him his break through the TV series - launched the Nipper Clipper on Tuesday morning.

The new gadget includes a safety spy-hole that allows parents to trim nails safely and includes a file to smooth rough edges.

It also comes with a Timmy Tickle Baby app, created in conjunction with child psychologists, to distract youngsters while their nails are trimmed.

Pellereau, who has become a father himself, came up with the idea after talking to parents about how difficult and painful it can sometimes be to trim children's nails.

He said: "I think there is a real gap in the market for a nail clipper that can cut babies' nails in a safe and controlled manner."

Pellereau added that it could "take the stress out of cutting your babies' nails and make it a fun and easy experience".

The businessman's firm Stylfile have opened a pop-up shop at Neal's Yard in Covent Garden to show off the new product.

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