Belfast Telegraph

Thursday 25 December 2014

Murray's minted! Wimbledon champion Andy Murray's earnings are set to soar with new sponsorship deals

Great Britain's Andy Murray kisses the trophy after beating Serbia's Novak Djokovic on day thirteen of the Wimbledon Championships at The All England Lawn Tennis and Croquet Club, Wimbledon. Photo by Adam Davy/PA Wire.
Great Britain's Andy Murray kisses the trophy after beating Serbia's Novak Djokovic on day thirteen of the Wimbledon Championships at The All England Lawn Tennis and Croquet Club, Wimbledon. Photo by Adam Davy/PA Wire.
LONDON, ENGLAND - JULY 07: Kim Sears, the girlfriend of Andy Murray of Great shows her support during his Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Spectators watch a giant TV showing Britain's Andy Murray play Novak Djokovic of Sebia in the gentleman's singles final at the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club at Wimbledon on July 7, 2013 in London, England. (Photo by Peter Macdiarmid/Getty Images)
LONDON, ENGLAND - JULY 07: Andy Murray of Great Britain poses with the Gentlemen's Singles Trophy following his victory in the Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 07: Andy Murray of Great Britain celebrates victory next to Novak Djokovic of Serbia after their Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Andy Murray of Great Britain kicks a tennis ball as he celebrates victory in the Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
Great Britain's Andy Murray kisses his mum, Judy Murray, after defeating Serbia's Novak Djokovic in the Men's Final during day thirteen of the Wimbledon Championships at The All England Lawn Tennis and Croquet Club, Wimbledon.
Great Britain's Andy Murray looks at the trophy as it's lid came off, after defeating Serbia's Novak Djokovic in the Men's Final during day thirteen of the Wimbledon Championships at The All England Lawn Tennis and Croquet Club, Wimbledon. PRESS ASSOCIATION Photo.
LONDON, ENGLAND - JULY 07: Andy Murray of Great Britain celebrates Championship point during the Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Andy Murray of Great Britain poses with the Gentlemen's Singles Trophy next to Novak Djokovic of Serbia following his victory in the Gentlemen's Singles Final match on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Andy Murray of Great Britain speaks with Sue Barker as he holds the Gentlemen's Singles Trophy following his victory in the Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Andy Murray of Great Britain shakes hands with a fan as he makes his way up to his player's box following his victory in the Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Julian Finney/Getty Images)
DUNBLANE, UNITED KINGDOM - JULY 7: Dunblane residents watch local boy Andy Murray of Great Britain play Novak Djokovic of Serbia in the Wimbledon 2013 Men's Singles final, on July 7, 2013 in Dunblane, Scotland. (Photo by Mark Runnacles/Getty Images)
DUNBLANE, UNITED KINGDOM - JULY 7: Dunblane residents watch local boy Andy Murray of Great Britain play Novak Djokovic of Serbia in the Wimbledon 2013 Men's Singles final, on July 7, 2013 in Dunblane, Scotland. (Photo by Mark Runnacles/Getty Images)
DUNBLANE, UNITED KINGDOM - JULY 7: Dunblane residents watch local boy Andy Murray of Great Britain play Novak Djokovic of Serbia in the Wimbledon 2013 Men's Singles final, on July 7, 2013 in Dunblane, Scotland. (Photo by Mark Runnacles/Getty Images)
LONDON, ENGLAND - JULY 07: Spectators on Centre Court hold signs aloft displaying messages in support of Andy Murray of Great Britain during his Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 07: Novak Djokovic of Serbia plays a backhand during the Gentlemen's Singles Final match against Andy Murray of Great Britain on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 07: Jelena Ristic, the girlfriend of Novak Djokovic of Serbia cheers during his Gentlemen's Singles Final match against Andy Murray of Great Britain on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Victoria Beckham attends the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Gerard Butler and Wayne Rooney attend the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Ronnie Wood and Sally Humphreys attend the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Spectators rest in the sun as they watch a giant TV showing Britain's Andy Murray play Novak Djokovic of Sebia in the gentleman's singles final at the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club at Wimbledon on July 7, 2013 in London, England. (Photo by Peter Macdiarmid/Getty Images)
LONDON, ENGLAND - JULY 07: Spectators watch a giant TV showing Britain's Andy Murray play Novak Djokovic of Sebia in the gentleman's singles final at the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club at Wimbledon on July 7, 2013 in London, England. (Photo by Peter Macdiarmid/Getty Images)
LONDON, ENGLAND - JULY 07: A spectator watches a giant TV showing Britain's Andy Murray play Novak Djokovic of Sebia in the gentleman's singles final at the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club at Wimbledon on July 7, 2013 in London, England. (Photo by Peter Macdiarmid/Getty Images)
LONDON, ENGLAND - JULY 07: A spectator shades his head with a newspaper hat as he watches a giant TV showing Britain's Andy Murray play Novak Djokovic of Sebia in the gentleman's singles final at the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club at Wimbledon on July 7, 2013 in London, England. (Photo by Peter Macdiarmid/Getty Images)
LONDON, ENGLAND - JULY 07: Coleen Rooney attends the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Kim Sears, the girlfriend of Andy Murray of Great Britain takes her seat before the Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Prince Edward, Duke of Kent and Dame Mitsuko Uchida attend the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Bradley Cooper attends the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Leader of the Labour Party Ed Miliband speaks with Rod Laver before the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Ronnie Wood speaks with Judy Murray before the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Wayne Rooney, Victoria Beckham and Tana Ramsey attend the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Greg Rusedski and Lucy Rusedski attend the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Bradley Cooper and Gerard Butler attend the Gentlemen's Singles Final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: An engraving at the base of the Fred Perry statue displays his name and the years of his Wimbledon final victories ahead of the 2013 Gentlemen's Singles final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 07: Tennis fans walk through the grounds ahead of the 2013 Gentlemen's Singles final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 07: The statue of Fred Perry ahead of the 2013 Gentlemen's Singles final match between Andy Murray of Great Britain and Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 07: Spectators walk past an electronic board displaying informaktion about Andy Murray of Great Britain ahead of his Gentlemen's Singles final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 07: Spectators rest in line for tickets on men's finals day at the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club at Wimbledon on July 7, 2013 in London, England. Great Britain's Andy Murray will play Novak Djokovic of Serbia in today's gentleman's singles final on Centre Court. (Photo by Peter Macdiarmid/Getty Images)
FILE - JULY 07, 2013: Andy Murray beats Novak Djokovic to win Wimbledon. NEW YORK, NY - SEPTEMBER 10: Andy Murray of Great Britain lifts the US Open championship trophy after defeating Novak Djokovic of Serbia in the men's singles final match on Day Fifteen of the 2012 US Open at USTA Billie Jean King National Tennis Center on September 10, 2012 in the Flushing neighborhood of the Queens borough of New York City. Murray defeated Djokovic 7-6, 7-5, 2-6, 3-6, 6-2. (Photo by Clive Brunskill/Getty Images)
FILE - JULY 07, 2013: Andy Murray beats Novak Djokovic to win Wimbledon. LONDON, ENGLAND - AUGUST 05: Gold medalist Andy Murray of Great Britain celebrates during the medal ceremony for the Men's Singles Tennis match on Day 9 of the London 2012 Olympic Games at the All England Lawn Tennis and Croquet Club on August 5, 2012 in London, England. Murray defeated Federer in the gold medal match in straight sets 2-6, 1-6, 4-6. (Photo by Clive Brunskill/Getty Images)
FILE - JULY 07, 2013: Andy Murray beats Novak Djokovic to win Wimbledon. LONDON, ENGLAND - JUNE 30: Andy Murray of Great Britain falls as he reaches for a shot during his Gentlemen's Singles third round match against Marcos Baghdatis of Cyprus on day six of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club at Wimbledon on June 30, 2012 in London, England. (Photo by Julian Finney/Getty Images)
LONDON, ENGLAND - JULY 07: Fans cheer and take photographs as Andy Murray of Great Britain poses with the Gentlemen's Singles Trophy following his victory in the Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
LONDON, ENGLAND - JULY 07: Andy Murray of Great Britain celebrates a point during the Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England. (Photo by Clive Brunskill/Getty Images)
Great Britain's Andy Murray celebrates after defeating Serbia's Novak Djokovic in the Men's Final during day thirteen of the Wimbledon Championships at The All England Lawn Tennis and Croquet Club, Wimbledon. PRESS ASSOCIATION Photo.
Prime Minister David Cameron (centre) applauds in the Royal Box near Scottish First Minister Alex Salmond (right) as Great Britain's Andy Murray plays Serbia's Novak Djokovic in the Men's Final during day thirteen of the Wimbledon Championships at The All England Lawn Tennis and Croquet Club, Wimbledon. PRESS ASSOCIATION Photo. P
Abi Rose is pictured with an Olympic golden post box in Andy Murray's home town of Dunblane in Scotland, ahead of the Andy Murray v Novak Djokovic Wimbledon final. PRESS ASSOCIATION Photo. P
Downing Street flying the Scottish Saltire to mark the occasion of Andy Murray playing in the Wimbledon final. PRESS ASSOCIATION Photo.

A raft of new sponsorship deals could make Andy Murray one of the top earning British sportsmen of all time.

Sunday's historic Wimbledon victory could see the 26-year-old raking in up to £15 million a year, a marketing expert has said.

The boost to his finances could put him just behind Lennox Lewis and David Beckham as one of the top earning British sports stars in history.

The Scot, who won his first grand slam at the US Open last year, was ranked at number 32 in The Sunday Times Sports Rich List 2013 with an estimated fortune of £32 million.

His victory against Novak Djokovic today has landed the Scot £1.6 million in prize money.

Nigel Currie, director of the sports marketing agency brandRapport, said the British number one will be likely to profit from a series of lucrative new contracts.

Mr Currie said a Wimbledon win proved Murray is not a one-hit wonder.

He said: "It is as a global superstar where the major earnings potential exist.

"Tennis is one of the few truly global sports.

"Along with golf it is played and followed in almost every country in the world.

"Even sports such as football or Formula 1 have struggled to win over the vital American market.

"Also being an individual sport rather than a team sport makes it much more lucrative."

He said: "With Roger Federer beginning to show his age and his form perhaps fading, and Rafael Nadal with injury worries, it could mean that Murray and Novak Djokovic will be the main two for the next few years.

"If you're number one or two in the world of tennis, which is such a global sport, the marketing opportunities are fantastic.

"Murray could secure some really big deals with the biggest brands.

"He's reported to be earning £8 million or £9 million off court at the moment.

"We could see that edging up to £15 million."

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