Trading Standards officers have warned people about dangerous fake hair straighteners after a teenager was left with melted hair and a singed scalp.
Rebecca Day, 17, from Braunstone Town, Leicester, chose the tongs, believing them to be GHD straighteners, from a website but was left in agony when she first used them.
"These straighteners singed my hair and ripped it away from the roots," she said. "I was in agony."
"I had no reason to believe the straighteners were fake, as the website said they were an approved retailer and the pictures looked very convincing.
"The experience has put me off buying from a website - I will now go to a hairdresser's, where I know any products will be real."
Leicestershire Trading Standards, which has so far seized 40 sets of counterfeit straighteners, said some of them heat up to 285C (545F) - hot enough to melt human hair and seriously burn someone's scalp.
The fakes are modelled on GHD straighteners, they said, but the popular product is only sold by GHD-approved retailers.
Head of Trading Standards David Bull said: "Rebecca's experience highlights the dangers posed by counterfeit hair straighteners.
"Always buy electrical products from a reputable dealer and check all paperwork and guarantees.
"Anyone who believes they have fake hair straighteners should contact Trading Standards as soon as possible."