More than a third of Britons feel more patriotic since the royal wedding, a survey has shown.
The poll also found that the nation's history, the NHS and the armed forces put the "Great" into Great Britain, but drunken Britons abroad, football hooligans and The Only Way Is Essex made people embarrassed to be British, it is claimed.
The Best of British survey, which was carried out for sweet and liquorice manufacturer Henry Goode, showed the wedding of the Kate and William had an overwhelmingly positive effect on the mood of the nation, with 56 per cent saying they were either very or quite proud to be British, and half the nation admitting they felt a surge in pride during the wedding itself.Only eight per cent said they felt less proud.
It represents a big turnaround from 2009, the last time the same survey was carried out, to discover when, how much and what makes us feel proud to be British.
Two years ago, 34% of respondents said they could not remember the last occasion they felt proud to be British, that number has now fallen to fewer than one in five, 19 per cent.
The survey polled 3,000 people online between May 31 and June 2.
What made Britons most proud was the history and traditions of the nation (42.3%), followed by the countryside (42.2%, NHS (33.77%), the armed forces (32.97%), music (29.27%) and sport (20.23%).
But what made them most embarrassed to be British was drunken behaviour by fellow countrymen abroad (69.27 per cent), England football hooligans (65 per cent), Katie Price (45.6 per cent), The Only Way Is Essex, (41.83 per cent) and obsession with celebrity culture (38.3 per cent).
Sarah Brown, senior brand manager for Henry Goode, said: "It's fantastic to see that more people are feeling proud of Britain and all things British.
"We spend too much time focusing on the negatives, which is why Henry Goode is campaigning to remind people to instead celebrate the great things about our country."