Adele is kicking off her world tour in Belfast and, as predicted, tickets sold out in just 20 minutes.
It's the star's first tour in five years after she burst back on to the music scene with her album 25 and the smash-hit Hello.
And demand for all things Adele have rocketed sky high - including ticket prices.
Official ticket sites crashed as the impact of those in their droves flocked to the sites - but many missed out.
Social media was a mix of happiness and devastation as fans shared their attempts at getting their hands on tickets.
Aiken Promotions issued a strong warning to those who missed out not to buy from unofficial outlets.
Ticketmaster and the SSE Arena Box Office are the only official ticket sellers.
Adele took matters into her own hands as she attempted to control sales for her 2016 tour by selling tickets through her own site.
The Independent reports that Adele has rescued 36,000 tickets from the hands of touts according to an industry analysis.
It says that working with the ticketing website Songkick, Adele and her management team were able to identify accounts they believed belonged to touts.
Adele’s manager at September management, Jonathan Dickins, said that more than 18,000 “known or likely touts” were de-registered before the UK pre-sale tickets were made available.
Meanwhile Aiken promotions have reiterated their warning with sites such as Viagogo listing tickets for Belfast at such unbelievable prices.
But in a further attempt to deter touts, Adele's team are reportedly asking fans to bring photo ID to her concerts.
So fans who don’t have a valid photo ID matching the name of the customer who bought the ticket may find they are barred entry at venues.
A spokesperson for Viagogo told the Daily Mail : "'Sellers set the prices on viagogo and for popular events such as Adele's 2016 tour, prices can be higher because there is huge demand and limited supply.
"However, while a seller can list a ticket at any price he likes, it doesn't mean the ticket will actually sell at that price.
"Tickets for Adele's UK dates currently start at £95 on our site."