Belfast Telegraph

Aldergrove in bid to 'poach' Dublin trade

By Staff Reporter

Belfast International Airport has launched the second stage of its advertising campaign to poach more passengers from the Republic of Ireland.

Advertisements directed at persuading passengers away from Dublin Airport will appear in local newspapers and radio stations throughout the six southern border counties over the next three weeks. The campaign will also be extended to social media and mobile ad bikes in Letterkenny, Donegal, Sligo, Monaghan, Dundalk and Drogheda.

Belfast International Airport managing director Graham Keddie said the first stage attracted thousands more passengers from across the border.

"We will have 600,000 passengers from the Republic of Ireland this year. Yes, we're having a go at the main opposition, just as they are visible in Northern Ireland trying to 'poach' business here. We make no apologies for fighting back and offering people a real alternative."

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