Belfast Telegraph

Belfast salon owner gives objectors the bum's rush over cheeky advert

By Rebecca Black

A businessman has refused to remove a cheeky advertisement featuring a young woman's bottom despite receiving complaints.

The posterior on the poster is adorned in nothing more than a skimpy pair of knickers with the name of an east Belfast male grooming business on her skin.

It was designed to promote Jay's Male Grooming salon on Bloomfield Avenue, and put in place around two weeks ago.

Owner Jay Millar said most of his clients loved the poster, but conceded that some others had come into the salon to complain about it.

He told the Belfast Telegraph he had no plans to take it down.

The poster is close to St Donard's Church of Ireland.

Rev Ken Higgins said he has noticed it a few times and disapproves.

"It's a bit racy to be quite honest.

"It would not be to my taste and I would not want it there," he said.

"It is not very tasteful, and I feel it demeans women, suggesting that women are simply sexual objects. A woman is there is to be loved and cared for, the body is part of that but not everything."

However, Mr Millar claimed that some other grooming businesses in the area have more explicit posters.

"To be honest, if you look at some of the other businesses around and the pictures that they have, they are far more explicit," he said.

"This one that we have used was also used in a leaflet drop.

"In fact we did a naked calendar shoot for 'Movember' for cancer.

"The papers did a double page spread on it and we were all naked in it, no complaints.

"Yet I put this girl outside the shop and there are. My clients love it.

"But there has been loads of older women have come in and said they don't like it. I have even been threatened with the Nolan Show.

"Everyone seems to be talking about it. But I'll not be taking it down."

Mr Millar opened his salon in November 2012 in the heart of inner east Belfast aimed at providing grooming services and spa treatments for men, from hair cuts to cut-throat shaves to massages, facials and manicures.

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