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Big push on to draw more visitors from over border

By Noel McAdam

Published 03/11/2016

Ecomony Minister Simon Hamilton
Ecomony Minister Simon Hamilton

A new Stormont initiative is under way to attract more visitors from the Irish Republic.

The number of cross-border trips into Northern Ireland is already up - and likely to increase with Brexit-related currency fluctuations.

Economy Minister Simon Hamilton revealed a specific task force had been set up to draw up a longer-term plan to boost visitor levels. In an Assembly answer, he also pointed to a new advert that is promoting NI as a short break destination.

The minister revealed that a comparison between January to June this year and last showed trips by visitors from the Republic rose by 27% - with those here on holiday rising by 6%.

"The Republic of Ireland market has huge untapped potential and Tourism Northern Ireland has initiated a new advertising campaign in the Republic of Ireland which will run until the end of Autumn 2016," he said.

The 60-second advertisement will be delivered through television, social media and email marketing.

Belfast Telegraph

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