Caught on camera - another long line of hair salon raiders
Celebrity hairdresser Jason Shankey said he has been burgled so many times, it doesn't even affect him any more.
He was speaking after the latest in a long line of break-ins at one of his salons.
"You just get on with it," he said following the burglary at his east Belfast store.
On Sunday, two people broke in to the businessman's Ballyhackamore branch at around 11.20pm. They took two GHD-branded hairdryers valued at around £200 and a load of tanning sachets that Mr Shankey described as almost worthless.
He posted a CCTV footage of the incident on his Facebook page which thousands have viewed online. It shows one man attempting to cover his face with the collar of his light-coloured top. He then reveals himself in front of the camera as he lifts down the hairdryers.
Another person, with a hood covering their head, then comes into shot to examine the cash till before making a quick exit. It's at this point that Mr Shankey believes the alarm startled them.
Mr Shankey responded to the alarm on Sunday night, but it wasn't until staff opened up on Monday morning that the true extent of the break-in was discovered. He estimates the damage caused, along with the loss of stock, to be around £600.
With five businesses across Belfast, he has been the victim of numerous break-ins but says he doesn't let it get to him anymore.
Mr Shankey explained: "They took tanning sachets which are worthless and even the hairdryers are not that much. But we've been robbed maybe 15 times over the years - it's not something I have an emotional attachment to anymore. I just make sure the staff are OK, get what's needed fixed and get on with it."
After sharing the footage of the incident on his Facebook page, there were over 40,000 views in the first two hours. "The reaction has been incredible," added Mr Shankey.
Police have confirmed that they are investigating the incident and have appealed for information.