Belfast Telegraph

Cuts in Government spending a factor in the closure of agency behind hard-hitting TV adverts

By Staff Reporter

The advertising agency which produced some of Northern Ireland's most hard-hitting TV campaigns is to close.

Lyle Bailie, best-known to the public for a series of graphic TV campaigns blending harrowing images and stories of road deaths with evocative pop music, blamed cutbacks in Government advertising spending for the firm's decision to finally shut its doors.

One of the road safety campaign films made by the firm was so graphic it was banned from being screened before the watershed.

Managing director David Lyle said yesterday: "It is with the deepest regret that despite all our best efforts we have been unable to improve the company's position.

"Our biggest challenge was maintaining our high-quality standards within ever reducing budgets amid growing uncertainty about the future.

"The failure to agree a budget for Northern Ireland has been a major factor in this uncertainty," he said.

The award-winning Belfast-based firm has appointed chartered accountants Baker Tilly Mooney Moore to assist in proposing a Company Voluntary Arrangement (CVA) to its creditors after it ceased trading because of what it described as an "unsustainable financial situation".

Lyle Bailie, - whose company slogan was 'Without depth all is shallow' - produced some of the most iconic Government advertising campaigns ever to be aired on Northern Ireland's television screens.

The firm said a reduction in Government advertising spending, coupled with uncertainty over future budgets, had been a factor in the closure decision.

It's believed six jobs may be lost as a result of the firm's shutdown.

"These are difficult times for everyone in business and I wish to pay tribute to our loyal, dedicated and talented staff whose commitment to the business and the creative quality of our output has been unwavering in the face of these recent financial difficulties," Mr Lyle said

"Furthermore, I want to thank our clients for the opportunity to provide them with such effective and memorable campaigns down through the years."

Lyle Bailie was established in 2004 following the management buyout of McCann Erickson Belfast by directors David Lyle and Julie Anne Bailie.

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