Belfast Telegraph

Disney Store brings touch of magic

A touch of Walt Disney magic is coming to Belfast with the reopening of the city's Disney Store after a high-tech makeover.

The redesign is part of a global transformation of its shops to introduce interactive zones, mini theatres and a host of features that it is hoped will add to the experience for children and parents.

The Belfast store is the only Disney outlet of its kind in Ireland and is the first of the UK branches to reopen.

Mothers and fathers will be pleased to hear that visits to the see the Magic Mirror in the Princess Castle, or watch favourite Disney clips in the store's theatre, are free.

Disney chiefs see their new venture as a bid to transform a trip to the store into a special experience.

Jonathan Storey, marketing director with Disney Stores Europe, said: "As part of Disney, we're committed to the value of entertainment and exclusive experiences.

"Disney is setting a new standard for the speciality retail category by integrating robust technology and creative store planning to make each visit different and that much more memorable.

"This is truly an immersive, one-of-a-kind retail experience for children and families that only Disney could deliver."

Mickey Mouse and his side-kick Minnie will be in Belfast to oversee the official reopening ceremony at the Donegall Place store.

But there will be an official opening ceremony every day in the store's new era.

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