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Electric Ireland to provide residential electricity in Northern Ireland

Published 13/10/2015

A new provider entering the electricity market could drive prices down in Northern Ireland
A new provider entering the electricity market could drive prices down in Northern Ireland

Householders will soon have a new electricity provider to choose from, as Electric Ireland has announced it is entering the residential market in Northern Ireland.

The company, which is part of the ESB Group, has been operating in the business energy market in Northern Ireland since 2001.

But now it says it will invest £5million and create 45 new jobs, providing greater choice for consumers with locally based customer service and competitive rates.

It will open a new office in Belfast with a dedicated Northern Ireland customer service centre with 30 new jobs already in place and more to be created in early 2016.

The jobs are across marketing, business development and customer care.

“We are bringing a very different offer to the market,” said Jim Dollard, Executive Director.

“We are not seeking to lure people with the appearance of upfront discounts that are unclear and fall away. We will provide enduring competitive rates and very clear cash bonus rewards for switching to us and for staying with us (£75).”

“Customers who pay by direct debit can avail of this great pricing without entering into a contract. We believe people will choose to stay with us because they will like our prices and our service – not because they have to."

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