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Ex-press adviser to PSNI chief Sinead McSweeney appointed head of Twitter in Ireland

By Adrian Weckler

A former PSNI public relations chief has been announced as the new boss of Twitter in Ireland.

Sinead McSweeney's appointment as managing director for the social network's Irish operations was confirmed less than two weeks after former RTE news journalist Mark Little stepped down from the role.

Ms McSweeney will keep her current job as Twitter's vice president of public policy and communications in Europe, the Middle East and Africa.

She has worked for the tech company in Dublin since 2012.

Before that, Ms McSweeney was the Garda director of communications for five years.

Ms McSweeney worked closely with Chief Constable Sir Hugh Orde as part of his senior management team for three years from June 2004.

From 1996 to 2004, Ms McSweeney held a range of political advisory positions in the Irish government including special advisor to the Minister for Justice and at the Attorney General's Office.

From Middleton, Co Cork, she studied law at University College Cork and qualified as a barrister in 1993. She began her working life as a parliamentary transcriber in the Dail debates unit of the Houses of the Oireachtas.

"I am delighted to take on the role of MD of Twitter in Ireland," said Ms McSweeney.

"Having been one of the first members of the Twitter team in Ireland, I have watched the office grow and its people develop over the past four and half years.

"The challenge of leading this great group of people through the next phase is one that I am excited to embrace."

Twitter employs over 200 people in Dublin.

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