Fifty Shades of Frostbit Boy as Ruairi takes on role of Christian Grey
We've heard of Fifty Shades of Grey - but are you ready for Fifty Shades of Frostbit Boy?
Northern Ireland teen Ruairi McSorley became an overnight Internet sensation when he was interviewed on UTV news about the snow in his home in the Sperrins.
It sparked the now infamous phrase: "Oh God you wouldn't be long getting frostbit."
He most recently released a charity single called The Girl For Me and teamed it with a risqué video.
But now a video produced by Northern Ireland Banter has allocated him the lead role in Fifty Shades of Grey - which is usually taken by Holywood born actor Jamie Dornan.
The movies are based on EL James' best-selling erotic novel of the same name which follows the story of billionaire Christian Grey, who exerts his dominance over shy student, Anastasia Steele, played by Dakota Johnson.
Speaking to the Belfast Telegraph outside his home last month, Ruairi reflected on a whirlwind 2015.
"2015, God it all really just fell in," he said.
"I said it was coul' over there just at the bus stop and from January on my jaw's just sore smilin. Just flat-out selfie-ing, shakin' hands, goin' to this, that and thon. Doin everythin' on the television, wireless, everythin'."
With a new media profile in hand, he landed himself a gig as the face of a campaign for superfast broadband.
He appeared on billboards throughout Northern Ireland, smiling, his thumbs up and with the slogan: "Sure ye wuldn't be long waitin' with thon fibre broadband, sure she's superfast."
Belfast Telegraph Digital