Flash football treat for Old Firm fans
There was a surprise treat for Old Firm fans last week when a team of ex-players took to Glasgow’s George Square for a derby match with a difference to mark the launch of Tennent’s new three-year partnership with Celtic and Rangers.
Fourteen Celtic and Rangers cult heroes, including Pierre van Hooijdonk and Lorenzo Amoruso, treated the gathering crowds to an unannounced seven-a-side friendly, rekindling old on-pitch acquaintances and rivalries with the match finishing in a 1-1 draw.
Aisling Duffy, Northern Ireland Marketing Manager for Tennent’s Lager, said there was no better way to kick off its sponsorship of Celtic and Rangers than to stage a kickabout with these Old Firm greats.
“Both Old Firm clubs have a huge fan base in Northern Ireland and Tennent’s are planning to run a series of local activities designed to bring fans closer to their clubs.”
The kick-off time of 1.25pm reflected Tennent’s own 125th anniversary and the gathering crowd were treated to great football and a dramatic end when ‘referee’ Willie Young ran off with the match ball.
Flash Football was the first event organised by Tennent’s in support of its sponsorship of Celtic and Rangers and gave fans a taste of what they can expect from Tennent’s partnership with Scotland’s two biggest clubs, which commenced on July. 1
The players were pleased to be pulling on their old clubs’ colours once again.
Past Rangers Legend, Lorenzo Amoruso, was delighted to be back in Glasgow.
“When I was asked to take part in today’s event by Tennent’s I was sold and it was great fun and great to see the guys again,” he said. “It’s just a shame we didn’t get a win like we used to!”
Former Celtic Star, Pierre van Hooijdonk, was equally pleased: “I always love coming back to Glasgow and it’s a pleasure to help promote the new sponsorship of Celtic.
“It signifies a new start for the club and, with a new manager, a new team and a new sponsor and it’s just the fresh start the club needs.”