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Frostbit boy - the new face of Superfast NI broadband

Published 30/06/2015

Ruairí is pictured at City Hall in Belfast where he officially launched the campaign.
Picture by Kelvin Boyes / Press Eye.
Ruairí is pictured at City Hall in Belfast where he officially launched the campaign. Picture by Kelvin Boyes / Press Eye.
Ruair is pictured at City Hall with fans Trisha Monahan and Ciara McKay in Belfast where he officially launched the campaign. Picture by Kelvin Boyes / Press Eye.
Ruairí is pictured at City Hall in Belfast where he officially launched the campaign. Picture by Kelvin Boyes / Press Eye.
Ruairí is pictured at City Hall in Belfast where he officially launched the campaign. Picture by Kelvin Boyes / Press Eye.

Frostbit boy became an overnight sensation with his alternative take on the weather - and now the Co Derry teen has been unveiled as the new face of Superfast NI in Northern Ireland.

Ruairí McSorley - also known as Frostbit Boy - is starring in a new ad campaign launched this week about the benefits of superfast broadband.

The clip which shot the teen to internet stardom saw him comment "sure you wouldn't be long getting frostbit" about the cold, snowy conditions in Co Londonderry - and was subsequently viewed millions of times.

Superfast NI is responsible for raising awareness of Northern Ireland’s next generation fibre broadband network, which is providing a faster and more reliable service than ever before.

 Superfast NI represents all communication providers and is managed by BT, who is leading this latest campaign.

 Ruairí said:  “Sure it is well known that you won’t be able to find a speedier talker than me so I am only delighted to help spread the word and tell the good people of Northern Ireland all about superfast broadband.

“And sure why not? Sure it is faster than standard broadband so there’s some craic and no fightin’ when all of us is on the oul internet at the same time – sure she’s Superfast! And sure the mother herself is only thrilled to be seeing my smiling face on all of those there buses and billboards!”

He continued: “The good news is that most people in Northern Ireland can get fibre broadband already and all they have to do is visit nibroadband.com and double check to be sure to be sure if it is available in their area. Then you won’t be long waiting on that there Kate Winslet in the Titanic downloading or to be chatting to the cousins in Australia on that there Skype."

Head of wholesale sales and services at BT Frank McManus said: “Ruairi is a social media phenomenon, having amassed millions of views on You Tube with his hilarious fast-talking video. He is the perfect example of the power of the internet and how it can transform someone into an internationally renowned star almost overnight.

“This is what our campaign is all about- showcasing the amazing benefits of superfast internet access and encouraging all those who can avail of it to make use of it and experience for themselves the difference it makes, be it at home, school, at work or on the move. We’re looking forward to working with Ruairi and taking our superfast story across Northern Ireland over the coming months.”

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