Has Simon Hamilton inspired Google's new advertising campaign?
He's the face of the Northern Ireland economy and it appears as though Simon Hamilton has the ideal face to sell Google's digital training service.
The former finance and health minister bears a striking resemblance to one of the characters used in Google's advertisement for its Digital Garage.
Improve your online knowledge today with free digital training from Google. https://t.co/2pKivWShGZ— Google UK Business (@GoogleUKBiz) June 30, 2016
By day our Economy Minister, by night, Simon Hamilton gives courses in free digital training. pic.twitter.com/PwFaoW6pS3— Danny Morrison (@molloy1916) July 6, 2016
What's Simon Hamilton doing advertising Google? https://t.co/GShvfAAqwm— Elle (@bel_blonde) July 7, 2016
A cartoon bearing a striking resemblance to the DUP MLA appears alongside two others characters.
And social media users have been sharing the similarities. Some have even said another of the character's has the look of Sinn Fein's Mickey Brady.
Among the adverts include Google's bid to give you free digital training to improve your online skills.
Have you spotted any other lookalikes that look like a familiar face to prominent people in Northern Ireland life?