Belfast Telegraph

Iceland trolley dash contest now open to Northern Ireland

Customers of Iceland have been angered that a contest to win a two-minute trolley dash to win food for a Diamond Jubilee party feast was not being ‘openly’ publicised in Northern Ireland.

Threatened legal action over the discrepancy between shoppers here and in the rest of the UK are is understood to have resulted in a turnaround at the weekend with the offer now available to local freebie hunters.

The DUP’s Jeffery Donaldson told the News Letter that prior to the rethink: “In Great Britain you can walk into an Iceland shop and enter this competition but if you live in Northern Ireland you can’t do it in your local store - you have to apply online.”

An area manager for Iceland in Northern Ireland Stephen McCavery said it was “obvious” the Jubilee contest would be more popular in some areas than others, adding: “One of our great aims with the stores in Northern Ireland is that they are politically neutral.”

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