Jack Savoretti has big celebrity endorsement from his friend Jamie Dornan and he's about to take Tennent's Vital by storm.
The singer -song writer will perform today in a line-up that boasts Kodaline and The Script with thousands descending on the Boucher Road playing fields.
Jack said he loves how the Belfast crowd like to sing.
He said: "North and South of Ireland people love to sing and that's a lovely thing. But Belfast is one of those cities that every time we come back to it's just booming.
"It's such a great scene and the venues are incredible.
"We came for the first time 10 years ago and to see where it's come now, it's such a great scene it's incredible.
He added: "The main reason we love it is the crowd get so into it."
And the Italian - English singer has a local celebrity fan in Co Down's Jamie Dornan who tweeted this year urging people to look up Jack's music.
He said: "Jamie, he's an old friend we've been friends for 4 or 5 years.
"Anything he touches he's very good at and he's just has incredible success.
"He's not exactly a proactive twitter account user and we were laughing saying he's literally tweeted about 3 times in the last year and two of those have been about this record."
He added: "I'm just grateful that he's been sweet enough and kind enough to push it."
And next for Jack is a European tour in September and a UK tour in October. He will be in Dublin on his birthday on October 10.