JW Anderson gives whole new look to classic Diet Coke bottle
The designer son of an Irish rugby legend has been given a commission to give the Diet Coke bottle a makeover.
Jonathan Anderson (30), the son of Willie Anderson, side-stepped the rugby pitch in favour of a career in fashion after taking an interest in costume design.
The Magherafelt man's brand, JW Anderson, is now stocked in high-fashion outlets across the world, including Barneys and Selfridges.
He has been featured in Vogue and has caused quite a stir at catwalk events, including London Fashion Week and London menswear shows, and is seen as one of the most exciting new young designers of the moment. JW Anderson has also been nominated for multiple awards and has set up an online retailing business.
The Diet Coke project is the most recent in a string of highly successful collaborations for the designer, and the bottles were heavily influenced by his brand's knitwear collection.
Anderson said: "I view Diet Coke as a pop culture icon, so I was excited to have the opportunity to put my stamp on it."
A limited-edition collector's box set, featuring two Diet Coke bottles and a notebook, will be available exclusively from today at Harvey Nichols stores across the country. The price has certainly not been slimmed down though - the package retails at £30.
Jonathan's father, Willie, was capped 27 times for Ireland between 1984 and 1990, some as captain. And as captain against the All Blacks, he once led his side into a confrontation as his opponents performed the haka.