People should not rush to judge a young woman filmed performing public sex acts on 24 men while on holiday in Majorca, a prominent sexual abuse charity has urged.
Nexus urged caution over the case of an 18-year-old woman believed to be from Northern Ireland who was filmed during a holiday on the sunshine island with the footage later put online.
The heavily intoxicated teenager was reportedly told by party organisers at a bar in the popular Spanish resort of Magaluf that she would win "a holiday" for taking part.
After performing a sex act on 24 different men, the "holiday" turned out to be the name of cheap cocktail.
The young woman caught up in the scandal was cheered on by a drunken audience of holidaymakers.
It is understood she is now being cared for by friends and family after two-and-a-half minutes of mobile phone footage, taken last month, was shared online more than 15,000 times in recent days.
Town mayor Manuel Onieva has reportedly ordered a police investigation into the matter, warning bars face closure if they are found to have broken the law.
Last night Nexus counselling service chief executive Pam Hunter told the Belfast Telegraph the onus was on society to educate young people about what constitutes healthy sexual behaviour.
"This is an extremely shocking story. We have to be careful not to judge people," she said.
"People who take part in these activities are usually the most vulnerable, looking for attention and love from anyone and finding it through selling themselves for a bottle of alcohol or drugs.
"It doesn't just happen on holiday, though."
This latest controversy echoes that of a 17-year-old girl who was filmed performing a sex act on a male, thought to be from Belfast, at the Eminem concert at Slane in Co Meath last August. The schoolgirl, who became known as 'Slane Girl' by internet users, had to be sedated in hospital after hundreds of graphic images of the pair were shared online.
Ms Hunter also said there was "a balance between having fun and being safe" and warned of the dangers of the "highly sexual environment" young people were growing up in.
"In Nexus educational programmes, we are advising people to be careful on holiday where the inhibitions are lower and drink is stronger," she added.
"Our youngsters are under different pressures today.
"The onus is on us to educate our society on what is a normal sexual relationship and not something that is learnt through the internet porn sites.
"On one hand we are realising that the sexualised behaviour of Jimmy Savile and Rolf Harris is wrong and our norms are changing slowly in reaction to this, but our youngsters at the same time are living in a highly sexualised environment and need to be warned of the dangers of alcohol mixed with sexual predators and mob mentality.
"If anyone feels they have been affected by these stories please contact Nexus for support," she added.
For more about Nexus NI Rape and Sexual Abuse Support visit nexusni.org