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McDonald's launches Irish 'McMór' burger... and Sinn Fein MLA brands it 'partitionist'

By Claire Cromie

Published 03/09/2015

McDonald's McMór burger has a
McDonald's McMór burger has a "potato-flaked" bun, Irish beef, bacon, cabbage, Ballymaloe Relish and Charleville Cheddar.

Say Céad Míle Fáilte (a hundred thousand welcomes) to the McMór burger - but only if you're in the Republic of Ireland.

A disgruntled Sinn Fein MLA has branded McDonald's "partitionist" for launching a limited edition "Irish" burger in the Republic that won't be available in Northern Ireland.

The fast food chain is promoting the McMór (which its marketing as Gaelic for Big Mac) as a "tribute to the best produce and the finest flavours from across Ireland".

The beef is 100% Irish, the bun is "potato-flaked", and it comes topped with bacon, shredded cabbage, kale, Ballymaloe Relish and Charleville Cheddar.

But West Tyrone MLA Barry McElduff told the Irish News: "It is not 'mór go leor' (big enough) because it does not incorporate the six counties. If it's available in Letterkenny then it should be available in Omagh," he said.

"There is a popular McDonald's in Omagh and I know the patrons in the county of Tyrone would fully expect to have the choice of a McMór.

"McDonald's is a global firm and some people have concerns about its ethics, but we can now add the sin of partitionism to the list."

The McMór was created by the McDonald’s Ireland Chefs Council, which held its first meeting last year aiming to create a burger with real Irish flavours.

A McDonald's spokesman responded to Mr McElduff's complaint: "The McMór was developed by the McDonald's business in the Republic of Ireland for customers in this market specifically.

"McDonald's Northern Ireland is part of the McDonald's UK business."

The creation also fell foul of the Republic's Food Safety Authority after advertising the burger as "artisan" - only to be told it did not meet the strict guidelines about what constitutes an artisan product.

However, the company says it's only going to be available in its restaurants for six weeks.

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