Northern Ireland healthcare firm lands business in Brazil
Published 23/05/2013 | 12:11
A Northern Ireland medical firm has secured its first lucrative business deal in Brazil.
Armstrong Medical in Coleraine secured the deal as Stormont's Enterprise Minister Arlene Foster attended South America's largest healthcare exhibition.
The company currently employs around 110 people and exports to 55 countries including the US, China and Europe.
Welcoming the new business link, Roy Neill of Armstrong Medical said the company first began exploring the Brazilian market three years ago.
"This research enabled us to identify opportunities for our products and to gain information about the steps we would have to take to enter the market," he said.
"Finding the right partner was essential because of the regulatory environment here.
"We needed an experienced and successful company to help us to obtain the necessary approvals and, of course, to secure business."
Speaking from the Hospitalar International Fair and Forum in Sao Paulo, Arlene Foster said: "This is a significant and immensely encouraging breakthrough for Armstrong Medical in one of the world’s dynamic markets.
"The company is now reaping the benefits of a strategic decision to focus on developing markets in South America, most notably Brazil.
"Today’s announcement of a contract with a major distributor of healthcare products to hospitals and clinics in Rio de Janeiro will provide a platform for growth throughout what is the biggest and one of the most challenging markets in South America."