Belfast Telegraph

Northern Ireland's hotspots to be shown across the globe in new advert: From the Giant's Causeway to Titanic Belfast

From the Giant's Causeway to Titanic Belfast - Northern Ireland's hotspots are set to be shown on the world stage in a new tourism advert.

The Tourism Ireland campaign video - which was launched today - will be screened to almost two dozens countries, including the US, China and India.

Niall Gibbons, chief executive of Tourism Ireland said: "Throughout 2014, Tourism Ireland undertook a packed programme of promotions, to bring Northern Ireland to the attention of travellers everywhere.

"A major focus of our activity in the early part of the year was on highlighting the Grande Partenza of the Giro d’Italia. We also joined forces with Game of Thrones creators HBO, on a ground-breaking advertising and social media campaign, leveraging the incredible success of the hugely popular TV series and its strong associations with Northern Ireland.

In addition, thousands of opportunities were created for potential visitors around the world to read, hear or watch positive messages about Northern Ireland; Tourism Ireland estimates that this media exposure is worth an estimated £82 million in equivalent advertising value."

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