Belfast Telegraph

Pupils rewarded with shopping perks

A novel Belfast school scheme that acknowledges good behaviour with shopping perks has rewarded 3,000 pupils in less than a year.

Belfast City Centre Management's "Be Rewarded" initiative, which offers discount at shops, fast food outlets and cinemas, has been hailed a success by teachers and children alike.

Introduced in January, 78 schools and colleges have now signed up to the incentive scheme for 11 to 18-year-olds.

Maddy McCavanagh, a lower sixth pupil at Victoria College, said she was delighted to become the 3,000th recipient of the Be Rewarded card.

"I think the scheme is a great idea - recognising the positive contribution young people make to society - and rewarding them," she said.

"It is great to see the scheme integrated into Victoria College - my friends and I are already planning our Saturday shopping trip."

A total of 77 retailers, from large multi-national stores to independents, are involved in the scheme, offering special discounts and incentives to the school age children.

Tom Smith, City Safe Officer with Belfast City Centre Management, said he was thrilled with the response to the scheme.

"We are only eleven months into the introduction to the scheme and the response to date has been fantastic," he said.

"Schools like Victoria College are contacting us weekly to sign up; such is the demand from pupils. By owning a Be Rewarded card, you are not only committing to good behaviour, but you are also actively contributing to the life of our city. The scheme recognises that young people need to be engaged with, and good behaviour recognised and rewarded."

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