Belfast Telegraph

Shock tactics drive message home

By Padraic Grant

A hard-hitting Police Road Safety Roadshow has been viewed by over 1,000 young people from Castlereagh, Newtownbreda and Ballynahinch.

The event, at Our Lady and St Patrick's College, demonstrated the importance of road safety in a hard-hitting manner.

"It Could Be You" is designed to positively influence under-25s, the age group most at risk of killing or seriously injuring themselves or others while on the road.

The event has been seen by over 100,000 teenagers across Northern Ireland. It depicts in a graphic manner how a typical night out can end in permanent injury.

The story is told by various characters, including a road policing officer, a paramedic, a fire officer, an Accident and Emergency consultant, a representative of a victim support group and, in a true life story, a young woman paralysed after a collision.

The narrative is interspersed with music, video clips and television and cinema advertisements.

Speaking about the event, PSNI Roads Policing Officer Helen Black said: "The key to reducing the number of young people killed and seriously injured on our roads is education.

"We are extremely pleased that so many schools from across the area support the Roadshow. This show gives us an incredible opportunity to deliver a challenging message which graphically illustrates the dangers young motorists can face, how quickly things can go wrong and how lives can be shattered.

I have no doubt that those who attend the Roadshow are shocked, perhaps even horrified by what they see. We make no apology for that. We believe that showing realistically what happens on our roads has a strong impact on the students who attend. I hope that after seeing the Roadshow they realise that they are not indestructible, that they are more vulnerable on the roads and that they must respect the roads and other road users."

 

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