Belfast Telegraph

Shoppers urged to do bit for woodland

Shoppers in Newtownabbey are being challenged to help reach a fundraising milestone of £1m by buying from the Woodland Trust fashion range found in their local Dorothy Perkins store.

Money from sales is being donated to the UK’s leading woodland conservation charity, the Woodland Trust, which will in turn create many acres of new woodland throughout the UK.

Sales of the 2007 to 2009 clothing ranges across the country have already enabled 149,000 trees to be planted in some of the Trust’s 1,000 UK woods. This year if sales at Newtownabbey’s Dorothy Perkins store raises £300, it will take the nationwide fundraising total to £1m, which is enough to create a woodland the size of more than 250 football pitches.

A total of 20% of the collection’s sale price will be donated to the charity. The tops and t-shirts are priced between £18 and £22, and the bracelet costs £11. The clothing items are made from 100% organic cotton — having been grown without the use of pesticides or genetically modified seeds and ripened |by the sun in a natural environment.

Northern Ireland has just over 6% woodland cover compared to the UK average of 12% and a European average of 44%.

Ruth Marshall, from the Woodland Trust said: “I would like to thank Dorothy Perkins shoppers for buying the previous ranges, which has enabled the charity to make much needed strides towards realising our long-term vision of doubling native woodland cover in the UK.

“This year we have set a target to reach the fundraising milestone of £1m, which we can only achieve with the continued support of ethical shoppers. So please visit your local Dorothy Perkins store and take a look at the Woodland Trust range on sale there.”

Shoppers can alternatively purchase the range by visiting www.dorothyperkins.com. Please call 0844 904 0261 or visit the website for store locations.

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