Slimming World apologises after weight-loss materials distributed in Northern Ireland primary school
Weight-loss group Slimming World has issued an apology after some of its material was distributed to primary school children in Co Antrim.
The incident happened at Tonagh Primary School in Lisburn, where it is understood flyers advertising Slimming World were placed inside pupils' folders.
After the leaflets were distributed an unhappy mother, who did not wish to be identified, contacted the Ulster Star newspaper to complain about the material.
The parent said: "Kids, and especially younger girls, see how women are judged by their size every day, more so online with social media... primary school children who are learning to read shouldn't be given promotional advertising suggesting happy lives are for slim people."
Responding to criticism, a spokesperson for Slimming World said that the leaflet was intended for the parents of the children, and that both the company and the local consultant in Lisburn were "truly sorry for any upset caused" by the placement of the leaflets.
"Slimming World consultants work hard to make people within their local community aware of the support they provide for those who want to lose weight, and these leaflets were intended for parents, not the children of Tonagh Primary School."
“We don’t advise that our consultants promote their groups in this way and following this feedback we’ll be offering further guidance on the best ways to share information about their groups that cause least offence.”
In a statement, Tonagh Primary School principal Alison Stevenson said: "The school periodically receives requests to distribute information to parents. These requests are typically from organisations that provide services to the local community.
"Tonagh PS distributes information where it may be of interest to the school community and/or parents. It is certainly not our intention to cause any offence to parents or children of this school."
Belfast Telegraph Digital