The Ulster Council of the GAA, the Irish Football Association and the Belfast Giants have joined forces to support Unite Against Hate.
This weekend, players, managers and fans will endorse the campaign at all games across the country.
The Sporting Weekend is launched today by local comedian and the Unite against Hate Ambassador Tim McGarry in Stormont.
Ambassadors Katie Larmour, Jeff Manson from Belfast Giants and Paul Leeman from Glentoran FC helped launch the initiative.
Justice Minister David Ford said, “The 'Unite against Hate' Sporting Weekend is a great example of sport bringing communities together. Sport has the power to unite and break down barriers.
“Delivering safer, shared communities is the responsibility of everyone in society and I commend the sporting organisations involved for their continued commitment to this issue. Hate crime is wrong and that message must be heard loud and clear.
“I will soon be publishing proposals on how to tackle hate crime as part of the new Community Safety Strategy for Northern Ireland and I would encourage everyone to take their opportunity to shape the debate on how to address the consequences arising from division and segregation.