Stephen Nolan takes a pasting amid the Children in Need frolics
It's one of the most beloved days of the year and some familiar faces led the way in fundraising for Children in Need in Belfast.
Kicking off proceedings yesterday morning with the ultimate get your own back moment was presenter Stephen Nolan.
Love him or hate him he is one of the most instantly recognisable figures, famed for his frank discussions and debates.
In the name of charity the TV and radio presenter donned a monkey suit and put himself in the firing line as he allowed politicians and public to throw cream pies at him.
The BBC interviewer delayed the announcement until yesterday morning which meant that not everyone who perhaps wanted to avail of the opportunity could attend but nevertheless a lengthy queue quickly formed.
Among those who turned up ready to take aim were UUP councillor Jim Rodgers, Sinn Fein MLA Alex Maskey and the BBC's Hugo Duncan and William Crawley.
Also in attendance was DUP Deputy Lord Mayor Christopher Stalford. He told the Belfast Telegraph: "It's the one moment in the year when politicians in Belfast got their opportunity to get their own back but it was all in a good cause. Fair play to Stephen, he took a cream pie square in the bake and he now has 364 days to get his own back.
"Whilst it was enjoyable I imagine he is now plotting his revenge on all of us."
Later other politicians voiced their disappointment that they had missed out on the opportunity, among them DUP MP Gregory Campbell who said: "Nolan should forsake the safety of BBC HQ and come to Coleraine so the people of this area can have a whack at him with a cream pie."
Elsewhere different entertainment was going on as former X Factor contestant Andrea Magee sang for the crowds in CastleCourt centre in Belfast.
The Glengormley singer was dressed for the occasion with the Pudsey Bear emblem and hairband.
She said: "The fact that I'm able to donate one of my songs to the cause is probably one reason I started music.
"Everyone has been so supportive, I've raised around £400 at the moment but even if I could only raise £100 I would be happy as long as I can make a difference in some way."