Things to get hairy at Belfast's first BeardFest
Forget the Christmas tree - your beard is the place to hang your baubles this year.
Belfast's first BeardFest will take place this afternoon at the Wicker Man on High Street and customers can come and get their facial hair groomed and decorated for charity.
Organiser Laurence Burrell said: "We want to get as many guys as possible to get their beard done up to go out tomorrow night. They can get baubles, bells, glitter and colour added or people with bigger beards can get them braided and beaded."
Professional barbers will be on hand to give advice on how to keep control of any unruly hair.
The event will feature the Belfast Beard Company as it celebrates its first birthday. The local company sells oils, combs and balms to help men take care of their facial fuzz.
The Belfast-based gift shop is also celebrating its 21st birthday at the event.
Laurence added: "Lots of shops are doing a Christmas event but we wanted to do something different.
"We want to celebrate the culture of the beard because Northern Ireland has become so fond of the beard, especially inspired by Game of Thrones."
She said she was inspired by her own husband, Chris, who has a long beard and has starred as an extra in the hit TV show filmed in Northern Ireland.
The decorated Christmas beard trend was started last year by London advertising agency, Grey London.
BeardFest is in honour of some other hairy-faced creatures, as it will raise money for the Cat Protection League.
The family-friendly event -which takes place today from 4-8pm at The Wicker Man at 44-46 High Street - will also feature face-painting, refreshments and blues band Lawrence T and the The Wolfmen.