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UTV unveils new logo following ITV takeover

Published 24/03/2016

The old UTV logo on Havelock House on the Ormeau Road in south Belfast. UTV which has been an independantant broadcaster in Northern Ireland since 1959 but has now been sold to ITV.
Picture by Jonathan Porter/PressEye
The old UTV logo on Havelock House on the Ormeau Road in south Belfast. UTV which has been an independantant broadcaster in Northern Ireland since 1959 but has now been sold to ITV. Picture by Jonathan Porter/PressEye
The new UTV logo
The new logo within the family of ITV logos

UTV have unveiled a new logo as the channel moves to position itself as part of the ITV family after a £100m takeover was completed in February.

The UTV Live News identity will also be updated in keeping with the ITV News network - both the UTV channel logo and news will have new colour schemes.

Rufus Radcliffe, Group Director of Marketing and Research at ITV said: “UTV’s brand heritage is exceptionally strong in Northern Ireland which is reflected by its market leading position. This is something we wanted to build upon when the channel joined ITV, keeping the strong connection with the UTV audience, but clearly positioning it as part of ITV, the UK’s largest and most successful commercial broadcaster.

“The rebranding of UTV allows us to further cement that relationship in viewers' minds and ensure we now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture. We will be out and about filming some new idents across Northern Ireland which will be shown across the ITV Network.”

Trevor McCormick, Creative Director, UTV: “This is the continuation of a journey that began back in 1958 with Ulster Television and has seen several UTV’s logos evolve on screen over the years. The time is now right to give the channel a fresh identity but one that is still connected to our heritage.

“It’s the start of an exciting new chapter for UTV, and our in-house team will now work closely with our colleagues in ITV to bring this identity to life for viewers on air in the coming months.”

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