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Video of black bath bomb from Belfast store sends internet into frenzy

A video of a black bath bomb sold by a Belfast-based company has taken the internet by storm with more than 1million views.

The Instagram clip went viral in a couple of hours and was retweeted thousands of times.

The bath bomb is made by Bella Muerte Clothing.

Social media users have been describing the video as "mesmerizing" with others adding "finally a bath bomb to  match you wardrobe".

So far the video has been viewed 1.4million times and shared far and wide.

Maria from the store told Buzzfeed: "Our hex bombs are completely handmade. As we own a gothic clothing store, I have had a huge interest in the gothic subculture and fashion since I was a teenager.

"I had been thinking about creating beauty products that would appeal to like minded individuals and that would be unique.”

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