Watch: 'Ballymena Bear' back following his roaring success last Christmas
'Ballymena Bear' is to return to our screens following his huge impact in the last festive season.
Ten of thousands of people viewed his Christmas ad for the Co Antrim town last year, which was a massive hit online.
Now the bear's latest adventures will be unveiled next week.
Following on from its heartwarming quest last yule-tide to be reunited with its owner in a touching seasonal film, 200 members of the public and their families will have the opportunity to be the first viewers to see what the mascot gets up to this year.
The preview event of the new advert will take place at the Braid Centre on Thursday, November 10. Last year's four-minute video cost a modest £5,000 and became a social media sensation.
Alison Moore, Ballymena Business Improvement District (BID), manager, said: "We are very excited to be part of the Ballymena Bear's Christmas preview.
"This will be a lovely event for families and friends to come along to and see what the Ballymena Bear has in store for us this year.
"In addition to the preview we will have entertainment from local theatre group c21 Theatre Company, and we will also have lots going on, including a best dressed 'Bring a Bear' competition, and we are encouraging all children attending to bring along their favourite teddy bear decked out in its best outfit."
Last year's film was made by Ballymena-based Grafters Design Studio, while the bear was made by Michele Lowry of local gift shop Penny & Rose from linen supplied by Baird McNutt, also based in the town.
To apply for tickets for the preview, please visit EventBrite.co.uk and search for Ballymena Means Christmas.