Belfast Telegraph

Waterfront Hall revamp a real boost for business in Belfast

By Esmond Birnie

THE MTV Europe Music Awards back in November 2011 demonstrated that, when it comes to conference and major event venues, small can be very beautiful indeed.

Around 1.2 billion people worldwide watched it, 33,500 revellers experienced it, 8,000 room nights in 40 hotels accommodated it and every £1 of public money invested generated a further £25.

But for the organisers it was the combination of venues, infrastructure and ease of access that was impressive. Belfast proved easy to navigate and to accommodate and transport performers, crews and media – key issues for the MTV event organisers.

That's just one reason why yesterday's announcement of a £29.5m plan to extend Belfast's Waterfront Hall will further boost the city. Arlene Foster says the revamped Waterfront Hall will attract 50,000 convention and conference delegates annually.

Marketing the Waterfront Hall as a complete and holistic conference, event and tourism experience is vital – and we can't get the extension up and running fast enough.

Belfast Telegraph

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