Aer Lingus announces new Dublin-Las Vegas service
Aer Lingus is planning to launch a new direct service between Dublin and Las Vegas next winter.
The airline is initially planning it as a seasonal service, but chief executive Stephen Kavanagh said it could be extended depending on how it performs.
The new route to the 'city of sin' will operate two or three times a week.
While it will be welcomed by Irish holidaymakers, Aer Lingus is hoping its appeal will reach a wider audience.
The airline plans on using Dublin Airport's position as a transatlantic hub to lure passengers to the service from the UK and Europe.
Mr Kavanagh told the Irish Independent: "We are working to build a business case to operate a seasonal service to Las Vegas.
"We can see from our own traffic data that, for the Irish consumer, Las Vegas is a very attractive destination".
Aer Lingus, which is part of the International Airlines Group that also owns British Airways, generates the majority of its transatlantic traffic during the summer months.
Last year it carried 1.7 million transatlantic passengers.