Belfast Telegraph

Bargain chain plans Irish expansion

Bargain chain Poundland is to expand into Ireland as it ventures into the eurozone.

The new venture will shun the "Euroland" label - thus avoiding the impact of price volatility in the region - and will instead be called Dealz.

There are plans for six stores in Ireland before March in a roll out set to create 180 jobs and two million euro in investment.

Poundland chief executive Jim McCarthy said there is "an appetite from Irish consumers for a discount retailer".

The company has expanded in the UK from 263 stores to 347 over the last year as more middle-class customers turn to the chain in the tough climate.

Its 3,000-strong list of products ranges from Kodak batteries and 1.5kg packs of sugar through to reading glasses, tents and Christmas lights - all for £1.

Dealz will have greater price control without associating itself directly with the euro.

Mr McCarthy said: "Finding a European brand name for an established UK brand was no easy task. It was important to ensure we decided on a brand name that was going to resonate with our Republic of Ireland customers and in the future, enable us to expand the brand in mainland Europe."

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