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Coca-Cola 'sorry' over sexist Sprite ad campaign in Republic of Ireland

Published 05/08/2016

Part of Coca Cola's Brutally Honest campaign
Part of Coca Cola's Brutally Honest campaign
Part of Coca Cola's Brutally Honest campaign
Twitter reaction to the Brutally Honest Campaign

Soft drink giant Coca-Cola has issued an apology for a Sprite ad campaign in the Republic Ireland that was widely panned as sexist and offensive.

IrishCentral  reports the firm's The Brutally Honest campaign was intended to appeal a young, male audience.

The RTE 2FM presenter Louise McSharry was the first to draw attention to the online campaign.

The backlash was swift and intense, with many people wondering on Twitter how Coca-Cola could possibly have thought the campaign was a good idea.

Coca-Cola quickly pulled the campaign and issued an apology. A spokeswoman said: "We're sorry for any offense caused by the #BrutallyRefreshing Sprite campaign in Ireland, which was intended to provide an edgy but humorous take on a range of situations.

"Since its introduction in Ireland, Sprite has been associated with individuality and self-expression and we have always been committed to ensuring we deliver the highest standard of advertising.

"We recognize that on this particular occasion the content did not meet this standard and we apologize. The campaign has now come to an end and the advert in question will not appear again."

Twitter reaction to the Brutally Honest Campaign
Twitter reaction to the Brutally Honest Campaign

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From Belfast Telegraph