2014 tourism rallying call issued
Published 28/09/2013 | 03:31
Scotland's tourism industry has been issued a rallying call to get behind next year's Commonwealth Games in Glasgow.
2014: Our Games, Our Welcome is the slogan for the latest initiative from VisitScotland and partners to promote Glasgow 2014 to the array of tourism and hospitality businesses in Scotland.
A Games Tourism Toolkit has been developed by Glasgow 2014, VisitScotland and Glasgow City Marketing Bureau (GCMB). It is available online for businesses such as tour operators, visitor attractions, restaurants and bars, as well as major event organisers.
Colourful logos and banners can be downloaded to use on websites and promote via social media. The pack also explains how to reference the Games and information about brand protection.
Mike Cantlay, chairman of VisitScotland, said: "As Scotland gets ready to welcome the world, it's vitally important that the tourism industry grasps the opportunities next year and shows support for what is sure to be a fantastic Games.
"Scotland is known worldwide for its fabulous welcome and we need our greatest industry to provide visitors with an unforgettable experience next year, one that will hopefully see them want to return time and again."
Tourism minister Fergus Ewing said : "Major international events like the Ryder Cup and the Commonwealth Games can benefit businesses, deliver jobs, training opportunities and strengthen Scotland's reputation as a first-class destination.
"The Scottish Government is focused on ensuring the Games delivers economic benefits, inspires people throughout the country to be more active and, importantly, provides an opportunity for Scotland to shine in 2014."
Glasgow 2014 chief executive David Grevemberg said: "Through the launch of this toolkit, we invite the tourism industry to play its part and grasp the opportunity to 'Be The Games'.
"We are committed to making the Games a platform that helps promote Glasgow and Scotland as a world-class visitor destination."
Councillor Gordon Matheson, leader of Glasgow City Council and chair of Glasgow City Marketing Bureau, said: "Glasgow is going to be in the global spotlight like never before and our businesses need to be ready to make the most of that opportunity and provide a welcome that people will never forget."
In addition to the downloadable materials, the toolkit also includes key dates and milestones that may be of interest to tourism businesses in the run-up to Games time.
It is available online at www.visitscotland.org/games-tourism.aspx