Asda pulls out of Black Friday over "shopper fatigue"
Supermarkt Asda has said it will not take part in this year's 'Black Friday', which gives shoppers the opportunity to buy discounted goods ahead of Christmas.
Over the past two years fights have broken out at the retailer's stores and police have had to be called as shoppers fought over goods.
The supermarket said "shopper fatigue" has set in "around flash sales on big-ticket, non-essential items at Christmas".
Black Friday was a tradition which started in America and is a day on which some retailers offer large discounts.
Traditionally the day after Thanksgiving, the day has seen many UK retailers get in on the act.
It is believed to be named Black Friday as it is the day retailers can expect to rake in huge sales, boosting their profit margins and putting them in the black on their balance sheets.
This year Black Friday is on November 27.
Tesco, Amazon, Marks & Spencer and Argos will be taking part, but Asda, which has seen some of the more eager shoppers in the years gone by, will not be joining in the festivities.
Asda's US owners Walmart introduced the event in its UK stores in 2013.
Instead of investing in one-off sales, it will invest £26m in savings across the seasonal shopping period.
Asda's chief executive Andy Clarke said: "The decision to step away from Black Friday is not about the event itself.
"Over the last two years we've developed an organised, well-executed plan, but this year customers have told us loud and clear that they don't want to be held hostage to a day or two of sales."