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Athletes praise 'patriotic' Team GB kit for Rio Olympic Games

Published 27/04/2016

Creative Director Stella McCartney joins Team GB and ParalympicsGB athletes to unveil the new adidas and Stella McCartney Team GB kit for Rio 2016 (L to R) Tom Mitchell, Jessica Ennis-Hill, Stella McCartney, Tom Daley, Olivia Breen at Seymour Leisure Centre on April 27, 2016 in London, England. (Photo by Ben Duffy/adidas via Getty Images)
Creative Director Stella McCartney joins Team GB and ParalympicsGB athletes to unveil the new adidas and Stella McCartney Team GB kit for Rio 2016 (L to R) Tom Mitchell, Jessica Ennis-Hill, Stella McCartney, Tom Daley, Olivia Breen at Seymour Leisure Centre on April 27, 2016 in London, England. (Photo by Ben Duffy/adidas via Getty Images)
LONDON, ENGLAND - APRIL 27: In this handout provided by adidas, Creative Director Stella McCartney joins Team GB and ParalympicsGB athletes to unveil the new adidas and Stella McCartney Team GB kit for Rio 2016 (L to R) Jodie Williams, Becky James, Laviai Nielsen, Jessica Ennis-Hill, Stella McCartney, Emily Scarratt, Lauren Steadman, Olivia Breen, Laura Trott, Lizzie Armistead at Seymour Leisure Centre on April 27, 2016 in London, England. (Photo by Ben Duffy/adidas via Getty Images)
LONDON, ENGLAND - APRIL 27: In this handout provided by adidas, Creative Director Stella McCartney joins Team GB and ParalympicsGB athletes to unveil the new adidas and Stella McCartney Team GB kit for Rio 2016 (L to R) Lizzie Armistead, Jodie Williams, Alistair Brownlee, Max Whitlock, Tom Mitchell, Becky James, Jessica Ennis-Hill, Laviai Nielsen, Stella McCartney, Emily Scarratt, Tom Daley, Lauren Steadman, Ojie Edoburun, Gordon Reid, Chris Walker-Hebborn, Laura Trott, Jonny Brownlee at Seymour Leisure Centre on April 27, 2016 in London, England. (Photo by Ben Duffy/adidas via Getty Images)
Handout photo provided by Adidas UK of Jessica Ennis-Hill. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Emily Scarratt. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Olivia Breen. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Jonathan Brownlee. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Jessica Ennis-Hill. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Alistair Brownlee. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Max Whitlock. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Max Whitlock. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Max Whitlock. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Laviai Nielsen. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Isobel Pooley. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Tom Mitchell. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Jessica Ennis-Hill. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Laura Trott. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Jessica Ennis-Hill. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Jessica Ennis-Hill. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Jodie Williams. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Emily Scarratt. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Lizzie Armistead. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Isobel Pooley. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Chris Walker Hebborn. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Ellie Simmons. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Ellie Simmons. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Ellie Simmons. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Ellie Simmons. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Chris Walker Hebborn. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Laviai Nielsen. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Laura Trott. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Handout photo provided by Adidas UK of Tom Daley. PRESS ASSOCIATION Photo. Issue date: Wednesday April 27, 2016. Today, adidas revealed the next generation, lightweight kit that the nations greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games. Designed by adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic. Photo credit should read: Adidas UK/Handout Photo/PA Wire. NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

A patriotic kit featuring a new coat of arms has been unveiled by Adidas for Team Great Britain to praise from athletes and fashion commentators.

The kit, which will be worn by athletes at this summer's Olympic and Paralympic Games in Rio, has been designed by Stella McCartney and is based around a specially created coat of arms.

The coat of arms incorporates the floral emblems of the four Home Nations - a rose, thistle, leek and flax - and is topped by a lion resting on a crown made of gold, silver and bronze medals, all within a strict red, white and blue palette.

The Latin banner on the crest means "conjoined in one" to represent all the sports unified together and was commissioned by Adidas and created by The College of Arms.

Adidas said the high-performance outfits are on average 10% lighter than the 2012 kit and were made with "extensive consultation" with athletes including medallists Jessica Ennis-Hill, Tom Daley and Laura Trott.

McCartney, the kit's creative director, said: "The goal for Rio 2016 was to rewrite the rules of performance and design for athletes, allowing them to look and feel like champions on and off the field.

"The inspiration behind the design was this idea of contrasting British tradition with a modern attitude. The new coat of arms, specially commissioned for this project, and traditional Union Flag hues sit alongside bold textures and modern silhouettes to create a strong identity and make the athletes feel like a team."

Ennis-Hill, a 2012 Olympic gold medallist, said: "I've really enjoyed being a part of the creative process with Stella McCartney and Adidas.

"It's an amazing design and I think it will give British athletes a massive sense of pride and give us an edge in Rio."

The design was immediately praised by athletes, with Katherine Driscoll describing it as "stunning and so regal" and Jonathan Brownlee tweeting: "Love the @adidasUK 2016 Olympic kit. The new design looks great."

Elsewhere, fashion commentators praised the kit's "bold logos and patriotic emblems" and "British tradition with a modern attitude".

Adidas replica apparel and "fan-wear" will be available from May 1.

The kit is made in Belgium, China, Germany, Indonesia, Pakistan, Philippines, Portugal, Thailand, Tunisia, Turkey and Vietnam, but Adidas said every piece needing details added such as names or numbers was "finished" in the UK.

Replica kit includes a cycling training jersey with a recommended retail price of £54.95, a rugby jersey for £59.95, shorts for £24.95, a £44.95 tennis T-shirt, Bermuda shorts for £44.95 and a skort for £44.95.

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