British-only music station is launched
A new national radio station playing exclusively British music launched this morning.
Union Jack listeners will be able to hear everything from rock 'n' roll to punk to Britpop by tuning in online or via DAB+ digital radio from 11am.
Co-CEO Ian Walker said the station would be "inclusive" and would celebrate the "rich heritage of what British music has done for this country".
He added: "The response that we got from most of the research and focus groups that we did was this is a fantastic idea. We don't hear enough British music.
"After the success of Team GB, for example, at the Olympic games, there's a real groundswell of people who are proud of the heritage of this country."
He also claimed that the station had in no way been inspired by Britain's decision to leave the European Union.