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'Chuggers' put people off donating to charity, survey finds

Published 01/12/2016

People in Scotland and Newcastle are particularly likely to pile up change to give to charity at Christmas
People in Scotland and Newcastle are particularly likely to pile up change to give to charity at Christmas

Nearly two-thirds of shoppers say being approached by a "chugger" puts them off donating to the charity being collected for, according to a survey.

Some 61% of people across the UK said being approached in the street by a paid fundraiser wearing branded clothing actively puts them off donating to that charity.

The survey, from not-for-profit fundraising website Virgin Money Giving, also found that people were more likely to donate if the person raising money was wearing an "embarrassing" fancy dress costume, during a fun run for example - with 66% of people saying they would feel more inclined to hand over cash.

And 43% of donors could be motivated to give their cash by a fundraising challenge.

People in Scotland and Newcastle are particularly likely to pile up change specifically to give to charity at Christmas, with nearly 20% of people surveyed in Scotland and more than 15% in Newcastle, the survey found.

Jo Barnett, executive director at Virgin Money Giving, said: "Charity-giving habits are changing and our research shows that people will actively avoid hassle on the high street and can be put off from giving altogether when confronted by a chugger."

Some 2,000 people took part in the survey.

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From Belfast Telegraph