Council in £3.5m tower sponsor deal
A council has secured a £3.5 million boost by agreeing a lucrative sponsorship deal for one of Britain's tallest landmarks.
The Spinnaker Tower in Portsmouth, Hampshire, has won the five-year contract with Emirates which will see the company's branding on the side of the 560ft (170-metre) viewing tower.
Donna Jones, Conservative leader of Portsmouth City Council, welcomed the move as a boost to the authority's coffers in a time of cuts and austerity.
She said: "I am delighted we have agreed this partnership, Emirates is one of the most prestigious brands in the world and this association can only benefit Portsmouth.
"With the financial situation the council faces we have to think creatively about how we can achieve the maximum income potential from our assets, and this is just one of several deals we are working on.
"The money this sponsorship brings in will help reduce the need for cuts to vital services such as social care and those things communities value so much like libraries, community centres and leisure facilities."
Sir Tim Clark, president of Emirates Airline, said: "As the most prominent landmark in Portsmouth we are honoured to be the inaugural sponsor of Emirates Spinnaker Tower.
"Part of the reason that this sponsorship opportunity was so appealing to us is that it will enable the local city council to reinvest this partnership money into the local community, something that we are proud to be able to support."
The prominent new branding is expected to be in place in time for the arrival of the America's Cup World Series in Portsmouth in July.