Cows make supermarket sweep as farmers stage new milk protest
Two cows were herded through the aisles of a supermarket as part of a protest over how much dairy farmers are paid for the milk they produce.
Police were called to the store at around 12.30pm today after the heifers were accompanied by around 70 protesters.
In a video posted online of the protest, one of the campaigners said: "This milk should not be cheaper than a bottle of water."
The incident in Stafford's Asda store is the latest in a number of protests that have taken place around the country with farmers saying the price they are paid for milk is unsustainable.
Other actions have seen farmers clear supermarket shelves of milk, in what is being called the Milk Trolley Challenge.
Farmers say they need to be paid at least 30p a litre of milk to cover their costs, but they were paid an average 23.66p in June according to British dairy organisation AHDB Dairy.
And Arla, Britain's biggest milk co-operative, has announced a price cut of 0.8p per litre - taking the standard litre price to 23.01p for its UK members.
A spokesman for Staffordshire Police said: "Officers were in attendance to ensure that the protest remained peaceful and minimal disruption is caused to the general public."
The police left the scene at 1.50pm.
A survey found that people would be prepared to pay more for the price of a pint of milk.
The study involved 1,270 milk drinkers and was carried out by market research organisation Mintel in June. It found 51% of those asked would be prepared to pay more than £1 for four pints of milk, with the average price people would be willing to pay standing at £1.28.
This compares to the normal supermarket price which ranges from 89p to £1.