Nearly 18 million packets of processed food were thrown away by British families in the wake of the horse meat scandal, according to a survey.
Research to kick off Tefal's Fresh Week found more than 13.5 thousand tonnes of items like sausages, burgers and meat pies were chucked in the bin.
The kitchenware manufacturer said the figures show the recent scandals have had a positive effect on eating habits, and Britons have become more aware of the health risks of processed ready-meals.
Almost a quarter (24%) of the 2007 UK adults questioned said that they had cut down on the amount of processed food they eat, and the typical family is set to spend £1,762 on fresh food in the coming year.
Researchers found 30% of respondents said that they were put off processed meals after the horsemeat scandal, and just under 2.8 million people said that they have thrown out processed ready-meals – like lasagnes and curries – as a result. People are also eating around 20% more British apples, garden peas, cauliflower and cabbage.
Fresh Week is an initiative to encourage the UK to exchange convenience meals for fresh food for a week from today.
Fay Ripley, the actress and Fresh Week supporter, said: "It's about finding easy ways to get more fresh fruit and vegetables into mealtimes and knowing what we're putting on the table."