Parents who give their children food to quieten them down could be setting them up for a lifetime of weight problems, a study has revealed.
The widely used tactic can lead to a bad diet in adulthood, low self-esteem, comfort-eating and eating disorders, while it will also teach children to use food as a "source of solace" which fills an emotional void, research conducted for Slimming World suggested.
According to the YouGov study, those who recalled receiving food as a reward during childhood were more likely to have an obese BMI than those who were not given such handouts - some 34% compared with 25%.
They were also significantly more likely to have a history of dieting; have tried extreme weight loss methods including starving themselves or making themselves sick; see food as a preoccupation and a temptation; feel unhappy with their weight and eat high calorie foods to help them deal with stress.
While occasional unhealthy treats are not linked to problems in later life, obesity researcher Dr James Stubbs warned of the dangers associated with relying on food as a parenting aid.
He said: "It's when parents repeatedly use high calorie foods as a quick way to appease their children when they're upset or to quieten them down when they misbehave that they begin storing up future problems for them.
"In these instances, parents can unwittingly create an association in the minds of their children that leads to them using high calorie foods as a way to make themselves feel better right into adulthood, where the link becomes even more deeply ingrained.
"As adults, when we're feeling down, stressed or lonely we seek comfort where we can. For those who have learned to see high energy foods as a way to calm their mood, their easy availability can lead to comfort foods becoming a frequent source of solace."
The study also found that many people who were rewarded with food as youngsters have more difficulty in tackling their own children's weight and eating habits. According to the data, they are more likely to see their child as responsible for their own diet and less willing to speak to them about any weight problems they might develop.
The survey compiled a dieting history for some 2,148 adults in 2009, taking into account their height and weight. The findings were issued at the start of Slimming World's 12-week Let's Beat Obesity Together community weight loss campaign, which aims to get people in communities all over the country to work together to help combat obesity.