Greggs deal targets hungry drivers
Published 19/10/2011 | 12:42
Bakery chain Greggs has unveiled plans to open stores at motorway service stations across the country.
Greggs, which has more than 1,540 outlets in the UK, said a deal with motorway service firm Moto will see it open its first trial store off the M6 and M56 near Lymm, Cheshire, in December.
A second trial outlet is planned, but the location is yet to be determined, and if the two stores are a success at least 30 stores could be in the pipeline for Moto locations across Britain.
Greggs, which serves some six million customers a week, has bucked the gloomy trend on the high street in recent months as offers on sausage rolls and a new range of doughnuts pulled in customers.
Chief executive Ken McMeikan said: "Making Greggs even more accessible to consumers as they travel will, I hope, be welcomed by both existing and new customers of Greggs."
The motorway services sector has ridden the recession well.
Moto rival Roadchef last year signed a multi-million pound overhaul to bring more McDonald's restaurants to its estate, under the fast food chain's first national franchise agreement.