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Greggs deal targets hungry drivers

Bakery chain Greggs has unveiled plans to open stores at motorway service stations across the country.

Greggs, which has more than 1,540 outlets in the UK, said a deal with motorway service firm Moto will see it open its first trial store off the M6 and M56 near Lymm, Cheshire, in December.

A second trial outlet is planned, but the location is yet to be determined, and if the two stores are a success at least 30 stores could be in the pipeline for Moto locations across Britain.

Greggs, which serves some six million customers a week, has bucked the gloomy trend on the high street in recent months as offers on sausage rolls and a new range of doughnuts pulled in customers.

Chief executive Ken McMeikan said: "Making Greggs even more accessible to consumers as they travel will, I hope, be welcomed by both existing and new customers of Greggs."

The motorway services sector has ridden the recession well.

Moto rival Roadchef last year signed a multi-million pound overhaul to bring more McDonald's restaurants to its estate, under the fast food chain's first national franchise agreement.

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From Belfast Telegraph