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How you know Christmas is coming... the new John Lewis ad hits TV screens

By Josie Clarke

Published 11/11/2016

Charming: the John Lewis ad
Charming: the John Lewis ad

Chain store John Lewis has released an upbeat Christmas ad featuring wild animals and a family dog larking about on a new trampoline, in a departure from the emotion-laden tearjerkers of recent years.

The highly-anticipated ad - considered a marker of the start of the UK Christmas shopping season - begins with a dad carrying out last-minute assembly of his daughter's secret showstopper present on Christmas Eve as she bounces excitedly on the sofa.

The two-minute ad's computer-generated stars - a couple of foxes, a badger, a squirrel and even a hedgehog who has ventured out of hibernation - later conduct a midnight test of the trampoline in front of furious Buster the boxer, who is stuck inside the house, before he finally gets his turn on Christmas morning.

The retailer said it had aimed for a sense of fun in this year's campaign, after 2016 had proved to be "quite a year", and comes after it acknowledged "a few murmurings" that last year's Man On The Moon was "a bit sad".

The ad is set to a cover of Randy Crawford's 1980 jazz hit One Day I'll Fly Away by London electronic group Vaults.

Belfast Telegraph

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